Ikea’s Augmented Reality Catalogue Allows You Furnish Your Home Digitally

The biggest problem when you’re shopping for furniture is that you don’t know it’s going to look like in your home until you’ve actually bought it and brought it home. It would certainly be useful to be able to picture the new design prior to the purchase. IKEA perfectly understands the problem so the Swedish furniture retail came up with a revolutionary function for their 2014 catalogue.

They added and augmented reality function which allows customers to see how a certain produce would look like in their homes. This way you can perfectly see the actual image and design you’re planning for your home and you can easily come up with the perfect combination.







The room is shown on the screen through the camera and the chosen object can thus be seen in situ. Right now, the app features 90 products including sofas, desks, beds and bookcases and many more will come with time. The new function is amazing because it allows customers to test the product before they get to purchase it. It’s a great visualization trick.